APRIL SNOW Starring Bae Yong-joon, to Open in Singapore Cinemas
Singapore, 3 March 2005 — United International Pictures and Encore Films are pleased to announce their joint-theatrical distribution of the Korean film APRIL SNOW , starring BAE Yong-joon (”Untold Scandal”) and SON Ye-jin (”A Moment to Remember”, “The Classic”), in Singapore and Malaysia.
APRIL SNOW tells the heart-wrenching story of a man and a woman who are betrayed by their respective partners and who later fall dangerously in love with each other. The movie marks BAE Yong-joon’s return to the big screen after his maiden film “Untold Scandal”, which was released in Singapore last year. BAE’s publicity tour for “Untold Scandal” in Singapore caused a frenzy not seen here since Tom Cruise’s tour in 2001.
Production for APRIL SNOW started on 4 February this year in Samcheok of Gangwon Province. Long before the film’s start of photography, APRIL SNOW, the new project by acclaimed director HUR Jin-ho, has received tremendous interest from the media. Director HUR Jin-ho has become a well known figure in the European market ever since his movies
After it became known that BAE Yong-joon, one of the biggest stars in Asia, had accepted the lead role in APRIL SNOW, buyers from all over Europe and Asia vied for the distribution rights for the movie. Among them, Japanese buyers showed the biggest interest, with seven major distributors competing for the deal which was eventually given to Universal Japan for their precise marketing strategy and strong distribution channels.
A Southeast Asian-wide simultaneous release in September across countries like Japan, Taiwan, Hong Kong, Malaysia and Singapore is now in the pipeline, with plans for a possible pre-opening publicity tour as well. The exact release date of the film will be announced later.
Source: UIP Singapore
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